When it comes to marketing your wedding business, chances are you’re already using our favourite strategy without even realising it! The strategy we are talking about is Content marketing.
Content marketing is simply providing fresh content across your online platforms to capture your brides’ attention. Blog posts, social media, your website, and even newsletters and lead magnets fall into this category.
Content marketing is the go-to digital marketing strategy. Most wedding vendors, just throw up random content with no strategy and cross their fingers and hope it works. That is why we are here to help you! At Bridal Commerce we have been refining the content marketing strategy for our B2B clients since inception.